Wednesday 14 March 2012

Sports Authorities

In Chennai, Mom and Pop is still the norm, when it comes to buying sports equipment. There are a lot of small authorities on the gear, not just one Big One.

A typical shop.


Forget about roaming aisles, picking up the merchandise, scanning the sweeping selection. Real estate is at a premium for storage, even the stairs.



It doesn't mean the selection is huge. Want a cricket jersey? Maybe a few are out. Then it's onto pulling the stock and guessing the sizes.



What's big? Football (soccer) has a presence, albeit a deflated one. It's obvious: cricket is king.



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